Helvetica

You never notice things in the world around you, things like type is one of them. Perosnally type doesn't mean much to to me, but perhaps it will in the future. The film makes a poitn about the form of helvetica and its place in our world. The form is simple and speaks to all, no one things about it or how the text on a product influences them to buy it or not.  It'wierd little things that influence us most. Though it seems difficult to imgaine the improtance of a text font in the world. The form is unisveral and applies to all languages and people for its simplicity.